Win Max, is how will be called the new premium channel that will broadcast the Colombian soccer leagues such as the Aguila League, the Aguila Tournament and the Women's Aguila League, the Colombian Football Major League (Dimayor), but has also begun to seek partnerships with control entities for the sports-betting houses, understanding that sports and specially soccer are the main motors of this sector in Colombia.
The main focus of this channel is an effort to create an organized and stable structure where negotiations are already under way, so that the matches can be seen in 40 different countries, a key not only for the export of players sectors, which today represents approximately 60% of the total income of clubs in the country.
This internationalization will allow the sportsbooks business to reach up to 20% of the entry of money, especially because the Dimayor is taking advantage of the last scenario seen where Asian markets had serious interest on Colombian soccer matches by creating strategic alliances. It should be noted that the subscription price for this service would be $ 29,000 Colombian pesos per month, which includes a total of 90 games, including 10 from the Aguila League, three from the Aguila Tournament and one from the League Aguila feminine per day.
According to studies carried out by the company Win Sports, who are the operators of the Win Max contract until 2026, they assure that this transmission format would have profits close to 1.7 billion Colombian pesos.
20% of them will be a result from the sportsbooks, which is a total of $ 340,000,000,000 Colombian pesos if this model of international sports bets becomes successful, that money will be redirected to the soccer teams and to financing the women's soccer league.
"The great advantage we have in Latin America, is that we are 12 hours behind the East, the place where more bets in the world are made, then if you see this potential, you will look to make the people there to bet live and our football is the one that will allow you to bet at night hours there, in that sense, the channel will benefit not only from local bets but from those made in Asian regions, "argued the president of Dimayor, Jorge Enrique Velez.
Now there is no control system on sports betting with these international markets, however, at a local or national level, Win Max is finalizing details to sign a contract with the English company Giuors, company that has experience in the control of match-fixing in 200 leagues worldwide, this alliance seeks that Giuors be a "comptroller" of sports betting in Colombia.
The company what will do is to control and warn about outdated and unusual bets in a game in real time, with this the Dimayor and the prosecution would carry out the necessary controls. Finally, this new project and bet of the Dimayor also joins the international agreements in which none of the teams or players can be sponsored by bookmakers.
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