One overriding topic in the European gambling industry over the past 12 months has been regulation. Tying into this is advertising.
Spain is attempting to introduce stringent regulations that would stop sporting sponsorships amongst other things, while ad laws that might come into force in Germany have also been criticised.
Gambling operators in Europe face a unique set of challenges when it comes to gambling advertising. There’s the need to contend with growing restrictions, while also committing to their player safety measures while also continuing to move forward in a business sense.
Proactivity will become even more important in the coming years. This goes for individual operators implementing their own responsible gambling measures, as well as both they and affiliates playing a role in self-regulation.
If operators and affiliates can’t show that they are responsible then regulators will take things into their own hands, but fortunately more are showing that they can be trusted. Going forward, operators are going to need to figure out a way to protect players better – while still being profitable. And brands are already being proactive in this sense.
No Copyright infringement intended. Video/Photo Unknown Direct for credits/issue or text us +57 3606412 ... | Respect to Photographers & Influencers
