The year 2023 was successful for Veikkaus' digital channel initiatives, and the company's overall result was in line with its goal. 180,000 new Veikkaus customers were registered, and the company's customer base now exceeds 2.5 million registered customers.
Digital games grew by 4.5% and accounted for almost 55% of Veikkaus' gross gaming revenue. The company channeled its development investments particularly into its digital channel, where games created by Veikkaus' own game studio also accounted for a large portion of the gross gaming revenue generated by the company's online casino, eArpa service and other offers. At the end of 2023, Veikkaus had approximately 2,520,000 registered customers. The number of registered customers increased by approximately 180,000 (+8.0%) during the year.
Data obtained through identified gambling activities can also be used to prevent and reduce gambling harms.
All games will be covered by the ID requirement.
Veikkaus began requiring player registration as Veikkaus customers for ticket-based games in mid-May. The impacts of the ID requirement on gameplay have been as expected. Veikkaus also made preparations for the ID requirement for scratch card games, which came into effect on January 1, 2024 and meant that all Veikkaus games now require identification.
"Today, all our games, including all physical scratch cards, are subject to the identification requirement. This means that we have become global pioneers in ensuring the responsibility of our gaming operations," said Susanna Saikkonen, Vice President of Sustainability at Veikkaus.
Player identification allows for a safer gaming environment where customers can be offered various services, such as loss limits and money transfers, and the possibility of self-exclusion from all games.
