According the iGambling experts, Germany´s plan to prohibit all local affiliate marketing from next year on will not help to establish a ‘good working gambling market.’
The expert Andreas Blaue from the German Association for Telecommunications and Media trade group revealed that this ban is just one of the many proposals contained within a new nationwide regulatory regime that is to cover the future licensing and advertising of gambling.
Government is trying to lead users, on the one hand, to licensed operators. But on the other hand, they fear that when users are not so much triggered by advertising and rather affiliate marketing approaches, where this system of affiliate marketing will achieve the most turnover and the most registrations, then the market will develop in a way that will be more dangerous for the user.
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