Pollard Banknote Limited subsidiary mkodo partnered with Premier Lotteries Ireland to update and optimize the Lottery’s existing website to provide an enhanced user journey, as well as faster, safer, and more robust buying options for players. An award-winning digital solutions company, mkodo is part of the Pollard Digital Solutions (PDS) brand that encompasses all digital offerings from Pollard Banknote.
“Our new website emphasizes player protection while improving the overall user experience. Thanks to mkodo’s support, we’re confident these new enhancements provide exciting, next-level ways to engage with our products in the digital realm.”
A key objective for the new website was to improve the player experience across desktop and mobile. This was accomplished, in part, by upgrading the user journeys for the available entertainment options, namely draw games instant win games. Providing players with a secure and robust transactional experience was also a top priority. “PLI is committed to giving our players an exceptional lottery experience,” said Stephen Reid, Head of Digital Product at PLI
