Today marked the opening of the SBC Summit 2025 in Lisbon, the largest annual gathering for the global sports betting and iGaming industry. Running from September 16 to 18 at the Feira Internacional de Lisboa and the MEO Arena, the event welcomes more than 30,000 delegates from 130 countries, making it the most international and well-attended edition to date.
With an exhibition floor spanning 135,000 square meters and more than 700 exhibitors, the summit showcases dedicated zones for casino & iGaming, sports betting, affiliates, payments, and player protection. The popular Food Festival also returns, offering dozens of international and local cuisines for attendees.
The conference program introduces new stages focused on global and emerging markets, along with full-day Tech Academies exploring artificial intelligence, blockchain, and martech. World-renowned figures such as Gary Vaynerchuk and Randi Zuckerberg headline the keynote sessions, sharing insights on leadership, innovation, and future trends beyond gaming.
Operators, suppliers, affiliates, regulators, and legal professionals are in Lisbon not only to witness product launches but also to debate regulation, compliance, monetization, and sustainable growth strategies. The agenda highlights both the opportunities and challenges of an industry experiencing rapid expansion across multiple regions.
With its kickoff, Lisbon becomes the global hub of sports betting and iGaming. Over the next three days, SBC Summit 2025 will set the tone for the sector, with connections, deals, and conversations shaping the future of the gambling industry for the rest of the year and beyond.
