In Italy, the Agenzia delle Dogane e dei Monopoli, the country's gambling regulator, provides public data on the amounts wagered by Italian citizens at regulated gambling operators. These data, accessible through various means, offer a clear vision of the betting market in Italy, allowing easy calculation of the market shares of each operator. Unlike other countries such as Spain, the transparency of this data facilitates a detailed analysis of the different gaming verticals.
Something that is shown by offering two key and differentiated variables: the "Raccolta" (which refers to the total amount of money that has been bet. That is, it is the sum of all the bets made by the players in a certain period) and the "Spesa" (literally "spend" which would refer to the total amount of money that players have lost on their bets: the difference between the total amount wagered ("raccolta") and the winnings obtained).
SPORTS BETTING, the main driver of the sector in Italy In the SPORTS BETTING vertical, three operators clearly lead this segment of the game: Lottomatica, Snaitech and Sisal. These operators have managed to stand out in a competitive market, demonstrating their ability to attract and retain Italian sports bettors in the first half of 2023 marked by the good performance of Italian soccer teams in international competitions such as the Champions League, the Europa League.
The market shows an increase of 23.4% compared to the same period of the previous year.
The growth of the online casino market in Italy does not stop. Even in the month of June, spending grew by almost 15%, reaching 175.7 million euros. This means that the ban on advertising, activated for years by the Dignity Decree, has not succeeded in any way in reducing the use that Italian players make of this gambling product.
