The Scottish Professional Football League (SPFL) has announced a landmark title sponsorship deal with William Hill, one of the UK's leading betting companies.
Under the record five-year deal, which begins at the start of the 2024/25 season, William Hill will become the title sponsor of all four SPFL divisions, as well as the Official Betting Partner of the SPFL.
This will see the SPFL's four divisions become the William Hill Premiership, William Hill Championship, William Hill League 1 and William Hill League 2.
Alongside their partnership and title sponsorship, William Hill and the SPFL have partnered with EPIC Global Solutions, a global consultancy focused on gambling harm prevention, to launch a pioneering gambling harm awareness program across football Scottish for SPFL players, staff and supporters.
Over the coming months, EPIC will be holding interactive and impactful workshops across all 42 SPFL clubs to educate players and support staff about the dangers of play damage in the elite sporting environment. This will ensure that all participants have a greater understanding of the impact of gambling-related harm and where to access support.
The search for a new title sponsor for the SPFL was led by Brendan Napier of Scottish Football Marketing, a joint venture between the SPFL, the Scottish Football Association and the Scottish Women's Premier League, established to act as a central resource for inventory Scottish football marketing.
