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Cracks in the wall? China’s cautious dance with the global sports betting phenomenon

Published date: 2025-09-17

For decades, China has projected an uncompromising stance on gambling, reinforcing the Great Firewall not just against foreign internet platforms but also against the global betting industry. Yet in recent months, subtle tremors suggest that the façade of prohibition may be shifting, and Hong Kong once again stands at the epicenter of experimentation.

The city’s legislature has now approved legal wagering on basketball, with the Hong Kong Jockey Club set to be the exclusive operator. For many, this is more than a local regulatory tweak. It represents a cautious extension of the territory’s unique gambling model, long centered on horse racing, into the world’s most popular urban sport. Basketball resonates deeply across Greater China, from street courts in Guangzhou to the NBA’s enduring fandom in Shanghai. Allowing regulated betting on it is a signal that authorities recognize both the popularity and inevitability of sports wagering.

This development follows the deliberate reinvention of Hong Kong horse racing. Once regarded as a staid colonial pastime, it has been successfully rebranded into a global entertainment product . Party-like atmospheres at Happy Valley, live music and international celebrity tie-ins have drawn nearly 200,000 mainland tourists in a single season. Attendance has surged, wagering turnover has climbed, and horse racing has become not just gambling but a cultural and tourism anchor. Crucially, this evolution carries Beijing’s tacit blessing: horse racing was famously guaranteed under “one country, two systems” by Deng Xiaoping himself.

Taken together, these moves suggest a strategy of gradual, tightly managed openings. By embedding betting within a monopolistic framework—the Jockey Club funnels billions into public causes—the government can contain the social risks of gambling while harvesting economic benefits and siphoning revenue away from illicit markets. This is regulation not as liberalization but as statecraft, deploying gambling as both an economic engine and a social safety valve.

The broader question is whether these precedents foreshadow a slow-motion convergence with global sports betting norms. If basketball wagers thrive under Hong Kong’s monopoly, could other sports follow? Could Macau, already reliant on VIP baccarat, diversify into regulated digital sportsbooks? And more provocatively: could mainland provinces one day pilot limited betting under strict state supervision, just as they have experimented with free-trade zones?

Skeptics rightly warn of addiction risks, the social costs of expanded gambling, and the contradiction of promoting “healthy lifestyles” while monetizing sports through wagering. Yet history shows that prohibition often drives markets underground. By contrast, Hong Kong’s recalibration hints at a pragmatic balance: embrace what is already happening, but capture it within a system designed to regulate, tax and surveil.

The great irony is that as Western regulators fret over advertising saturation and integrity risks, China may be inching toward its own version of responsible sports betting. Not by tearing down the wall, but by chiseling careful openings in it. Whether these cracks widen into gateways will define the next decade of Asia’s gaming economy.


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