There’s a reason why most “responsible gambling” pop-ups feel like legal disclaimers: they were never meant to be meaningful.
That’s what struck me when reading Miguel Luis’s reflections as Head of Compliance at LeBull. He doesn’t speak like someone ticking regulatory boxes. He talks like someone who believes the gambling industry is capable of genuine responsibility—not the performative kind, but the kind that requires design thinking, data, and empathy.
We love to say gambling is entertainment. But let’s be honest: very few industries require customers to protect themselves from the product. That’s why responsible gambling isn’t an add-on—it’s the core challenge of iGaming in the next decade. And Luis gets it.
He calls out the lazy UX patterns that make self-exclusion harder than registration. He questions the lack of collaboration between operators and suppliers. And he points to something most platforms still don’t understand: player protection isn't a burden—it’s a competitive edge.
Any platform can offer bonuses. Not many can build a trust-based ecosystem where players know they’re safe, not just while playing—but especially when they’re losing. That takes more than compliance—it takes culture.
Luis proposes that machine learning should detect risky behavior early. He argues for real-time tools, gamified interventions, and transparency in volatility. He’s not wrong. But technology won’t fix ethics. That has to come from leadership.
The future of iGaming won’t be shaped by who has the biggest jackpot, but by who creates the safest, smartest and most sustainable experience. That’s not a regulation. That’s a choice.
