Pet Friendly Casinos. The operators of Colombian casinos have come to focus all their efforts to understand a mayor bigger than his clients and players, because they have understood that the Colombian market is also dynamic and that customers are bought by a mayor who has also had services in Colombia.
The big game capitals, where the customer comes first for the operator.
Thus, becoming a society of mutual commitment and feedback between the operator and the user where little by little they have been including the authority of the gambling games that also have interest in this sector growing it for all.
That is why on the end of this past week , one of the prestigious casinos of Cartagena celebrates its new space that allows pets.
Where users were invited to not stop attending to the things they like as the casino just because they have no one to leave their dog friend with.
The Bocagrande Casino that belongs to the multinational Sun International, located in Cartagena, is the first to adopt in the city a policy that allows pets so that their clients do not have to leave alone, or care from other people, allowing to include their pets while they enjoy their favorite game or spend a nice afternoon with friends.
According to Leonardo Pacheco, CEO of Sun Dreams Colombia, the idea is to integrate the establishment and the dynamics, to people with pets, which often have reduced entertainment options in the city because many commercial businesses do not accept pets.
"In order to celebrate the entrance of the casino to the new trend, we are admitting pets, only during on day , we invited all pet lovers to come and go, from 5 pm to Casino Bocagrande, and live a special day, with contests and many surprises for their pets, "said CEO Pachecho.
This is a small sample of how a casino can innovate in the needs of its customers, which allows the growth with greater dynamism link between the operator and the player, which consequently forges mayor loyalty and love for the casino to which they resort.
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The Secretariat of Prizes and Betting (SPA) - an entity of the Brazilian Ministry of Finance - recently issued Ordinance SPA/MF 722/2024, which details the technical and security requirements that sports betting and online gaming operators must meet. The technical requirements focus on the technological infrastructure of the betting systems. Specifically, all authorized operators must store the betting system and the corresponding data in data centers located in Brazil.
In exceptional circumstances, systems and data may be located outside Brazil, but must meet certain criteria. Operators must present to the SPA an explanation of why their systems are kept outside Brazil. The data center must also be ISO 27001 certified.
These conditions include that the countries have an International Legal Cooperation Agreement with Brazil in civil and criminal matters. Data owners abroad must authorize data transfers in advance. To facilitate effective supervision, operators must provide the SPA with data on bets, players, customer portfolios, legal destinations, and other operational information. This manual will soon be available on the website of the Secretariat, which may request additional information from the operator at any time.
On the other hand, operators must obtain certification of their platforms and systems from entities recognized by the Ministry of Finance. They must meet strict technology and security standards to protect consumers against potential fraud or unauthorized access.
Ordinance 722 SPA/MF 722 was published in an extra edition of the Official Gazette of the and can be consulted at the http://www.in.gov.br/web/dou/-/portaria-spa/mf-n-722-de-2-de-maio-de-2024-557715851
Senator Angelo Coronel, from the PSD party in Bahia, seems frustrated with the delays in implementing the law regulating sports betting in Brazil. He criticizes the Ministry of Finance for its sluggishness in collecting the grants for operating licenses, despite the estimated significant revenue of at least R$5 billion that could benefit the public coffers.
The senator views this potential revenue as a means to address other fiscal issues, such as compensating for payroll tax exemptions for certain sectors and small municipalities, which have faced legal challenges.
Caixa Econômica Board postpones decision on lottery transfer.
Although the law regulating the betting market was passed at the end of 2023, the appointment of the head of the Secretariat for Prizes and Betting, the Treasury body responsible for overseeing betting operators, only occurred recently. Senator Coronel expresses his frustration with this delay, emphasizing that Congress acted promptly in approving the legislation, but the government has been slow to implement it.
The taxation structure outlined in the law includes a 12% levy on bookmakers’ revenue and a 15% tax on punters’ winnings. These measures were part of Finance Minister Fernando Haddad’s plan to help achieve a zero fiscal deficit by 2024.
The Secretariat for Prizes and Betting is currently focused on drafting regulations governing the operation of the betting market in Brazil. Once these regulations are in place, interested legal entities will undergo evaluation, including criteria related to integrity and prevention of fraud. Over 130 companies have expressed interest in operating in the Brazilian market.
It’s highlighted that the law provides legal entities operating in Brazil with a minimum of six months to comply with the regulatory provisions once they are established. Senator Coronel hopes that the newly appointed Secretary for Prizes and Betting, Regis Dudena, will expedite the regulatory process.
The LifeMiles loyalty program and Codere launched a promotion aimed at the regulated market of Colombia and which has the legendary and much-loved former soccer player Carlos "El Pibe" Valderrama as the protagonist.
To participate, users must register their LifeMiles account number in the “Promotions” section of Codere, and then bet on any sport from COP 100,000 (USD25) with a minimum odds of 2.0. After that, they will begin to accumulate LifeMiles miles.
LifeMiles is a loyalty program, with more than 9 million members and hundreds of allied businesses (including Avianca, Bancolombia and many more) where members can earn and use their LifeMiles.
Can earn LifeMiles through our partner businesses: • On everything you buy, using an Avianca LifeMiles credit or debit card. • For air tickets, hotel stays, car rentals and other travel-related activities. And now to play in Codere.
The sale process of Enjoy is still in the early stages, but it already has several interested parties in its assets.
According to the Chilean press, Logrand Entertainment, the main target as a possible buyer in recent months, is interested in acquiring the operator's positions. However, the rooms in Viña del Mar, Coquimbo and Pucón would be left out of the equation.
According to Diario Financiero, the company considers the prices paid for these permits “stratospheric”, so it would be more profitable to pay the guaranteed notes. In this way, other operators such as Dreams and Marina del Sol would have the opportunity to invest there.
On the other hand, Enjoy's perhaps most relevant asset, the Punta del Este casino, is the one that generates the greatest interest in international companies. There would already be advanced negotiations with five potential buyers, despite certain negative projections in this regard.
The imminent regulation of gambling in Brazil, which could include physical casinos, would be detrimental to the Uruguayan operation, whose main clients come from that country.
However, the Plaza Esteña is relevant beyond its games room, as it is a central destination for tourism in the region. In this way, it is very likely that it will remain one of the most important assets of the Chilean company.
This Wednesday the Brazilian iGaming Summit 2024 / BiS SiGMA Americas 2024 Congress began at the Transamérica Expo Center in the city of Sao Paulo.
The opening speech was given by Alessandro Valente and Carlos Cardama, co-founders of the event, together with Eman Pulis representing the SiGMA Group.
“We have held a fair that really is an example for all Latin America, I don't know if for the whole world. But, with great humility, we thank you all for your participation,” said Cardama,
Who also highlighted the current moment in Brazil “which is one step away from being First World because of all the technology we have here.”
The Congress will take place on April 24 and 25 with presentations from iGaming industry experts and large companies to explore new advances in technology and strategies.
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