The NHL announced a multiyear agreement to provide MGM Resorts International with data for use in betting, the second major U.S. professional sports league to strike a deal with the casino giant since the Supreme Court opened the way for expanded gambling last spring.
This is not the first time we see this, back in July the MGM as well partnered with the NBA and WNBA to gain the same priority access.
“The new sports betting landscape presents a unique opportunity for fan engagement utilizing technology and data that are exclusive to our league. Fan engagement, technological advancement and innovation are paramount to our progressive approach and will be at the forefront of everything we do.” Said the NHL Commissioner Gary Bettman (pictured).
The access to that data will allow MGM to provide customized game details along with betting opportunities for U.S. customers where gambling is legally available.
MGM and other casino operators are moving aggressively to capitalize on the U.S. sports betting market, which is expanding after the Supreme Court ruled in May that states could take sports bets if they wanted.
