In 2017 when the Colombian government made the decision to open the online gambling market to private operators, and did so through a regulated licensing or authorization system. From then until now the online betting segment has soared in the country supported by such regulation, but this has also been decisively contributed to the increasing penetration of the internet and mobile devices in Colombia.
However, although online betting has grown in the country with greater vigour than the other (face-to-face) playing modes, in 2019 they still accounted for less than 10% of the gaming revenues nationwide. The margin of growth is therefore huge, which is a big claim for traders, hence almost every year bookmakers emerge in Colombia offering their products online.
One of the most targeting things that has allow this sector to grow is the pandemic the world is leaving, with the COVID-19 all brick and mortal casinos in Colombia are completely close until the government allows it again, which has lead online gambling to have an enormous potential market to target in this period of time, therefore Coljuegos has started to take stronger measures to protect the gambling player by online operator more things bullet points to be accomplished, as financial international standards, and domain certificates; in order to keep up their operation in this quarantine time.
Despite the almost 20 bet operators there is a particular behavior that shows that the most strong ones are the one from the region not the ones that com from big international companies.. 100% Colombian companies has been able to seize major strategic alliances with international companies specializing in the business and this has materialized in its excellent product to bet online, which includes sports betting, live betting, and casino.
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