This week the last state ratified Germany’s new interstate gambling treaty, paving the way for the launch of a regulated I-gambling market across all 16 federal states from July 1. However, things don’t bode well for the market if a new study from Goldmedia is anything to judge by.
The survey of 619 slot players found that the planned 5.3 per cent tax on online slot stakes could lead 49 per cent of players to stick with unlicensed operators if it causes licensed operators to reduce payout ratios.
The study said that licensed operators would be likely to offer payout rates of around 90 per cent in order to absorb the tax, while unlicensed operators would be able to offer payout rates of around 98 per cent.
It found that 54 per cent of respondents valued payout percentages more than any other factor when deciding where to play. Only 31 per cent said that an operator being licensed was the most important factor. While other 31 per cent of respondents admitted to using black market sites every month.
The remaining respondents were split evenly between mentioning the range of products or player protection measures as most important.
Meanwhile, SEO analysis carried out in tandem showed that unregulated gaming sites received “significantly more hits” than those that were compliant with Germany’s transition regime to its licensed igambling market.
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