The ban on TV gambling advertisements during live sporting events has been confirmed by the Industry Group for Responsible Gambling (IGRG), a collective body for the five main gambling trade associations in the UK.
The IGRG implemented major changes to its Gambling Industry Code for Socially Responsible Advertising (‘the code’) as a part of the code’s annual review process. The changes to the code include a whistle-to-whistle ban on all TV gambling and betting advertisements during pre-watershed live sport.
These measures are coming into force during this summer. Once the ban comes into force, there will be no advertisements during live sports events before 9 pm.
Adverts will also be banned starting from five minutes before the event begins and extending five minutes after the game is over. The ban will also apply to online and mobile live-streamed sports events. However, advertisements on electronic boarding’s at stadiums will not be affected.
The restrictions also cover highlight shows and re-runs of sporting events aired before the event.
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