The new presidency of Coljuegos took longer to be appointed than to see the new achievements in regulatory matters, which surprises me given the slowness that the entity demonstrates in other procedures.
And let's get to the point, almost a month ago the Atlético Bucaramanga soccer team printed the Marsbet online casino brand on its shirt as an official sponsor, which is normal since there is no legal impediment that forces a brand to appear anywhere, under the premise that it must have authorization from some regulator, which Coljuegos claims in this case because we are in the …football environment... they say.
Two days ago, on September 25, 2023, Coljuegos published a draft resolution “By which the activities of advertising, sponsorship, promotion or any other form of commercial communication of competitive games are regulated Coljuegos as Administrator of the Rentistic Monopoly of games of luck and chance” as he reads it, he wants to regulate advertising and put limits on investment in it; And I am referring to this efficiency, it took Coljuegos less than a month to issue a resolution against an advertiser, and for 4 months they have had dozens of operators adrift to approve contracts that have years of tradition and that have acquired rights.
I am amazed that they are suggesting that localized game contracts lack clarity, in an absurd witch hunt and false starts to the press; when the entity itself has just been kidnapped and has the door open for a whole avalanche of lawsuits that, I hope will happen, from SPORTS BETTING PLAYERS AND EVERYTHING RELATED, because they never guarded or gave security to the data that each of them they entrusted them to the online gaming operating companies and for which Coljuegos is responsible and must guard by law.
Returning to the efficiency of the regulator, connecting the dots it turns out that the owner of Atlético Bucaramanga is a politician and is aspiring to the mayor of Ocaña -Santander- and we are just a month away from the elections and how "I owe everything to my president Petro " Well, one thing leads to another...bad bad if we are playing the politicized sewer game and this smells like that to me, like shit."
Is there so much pressure you are receiving to prioritize a possible political vendetta over dozens of contracts? Is there so much pressure they are receiving to create a quarantine effect in the localized sector and forget them to dedicate themselves to chance and online gaming exclusively?
The efficient reaction of the entity is so evident that it openly says in article 1 that it wants to regulate the conditions under which operators authorized to operate games of luck and chance can carry out advertising activities... it is impossible to react more clearly to Marsbet's announcement.
I repeat, the efficiency of issuing a resolution is incredible if we have been making Coljuegos understand things as simple as the SCLM or land uses for years, and in just 25 days, new people in the entity understand and regulate something intangible and with as many aspects as advertising?
I am characterized by being poorly thought out, think badly and you will be right.


