This Monday Coljuegos gave the news of the approval for the exploitation of the game known as Keno in the Colombian territory, which is more than good news. According to Alexis Tocqueville, custom makes law and in many cases the first replaces the second and it seems to me that this is the case of the mentioned game.
This game, so popular on the Atlantic coast and part of Santander, has been the hydra of Lerna for the authorities who have not been able to decimate those who operate this modality in broad daylight and which leaves multimillion-dollar profits. In fact, some well-known online betting companies subsidize police operations to seize computer equipment and other elements in an attempt to remove the illegals from the market, who now finally have the opportunity to be legal.
The move of all those who participated in this proposal seems very intelligent to me, as I see it: Luckia increases its presence and therefore its portfolio with a product that is already institutionalized, so to speak, and that enters as a winner, with guaranteed clients and income. The company that developed the idea and promoted the system will now be able to offer its product with all the benefits that being legal brings.
Coljuegos, in turn, understands that the market is the one who rules and listens to the industry and kills like ten birds with a single shot, since it takes illegal keno out of circulation, makes them legal and captures resources from an activity that had become headache.
Undoubtedly, this move opens the doors for companies that do not have a license to join forces and offer in a custom-designed market.
Good for that, and by the way, Robert Carrillo to outgoing president had no idea what this game means, and yet he stuck out his chest to appear, as with the ISO. Bye!
