The Singapore Tourism Board (STB) has signed a three-year strategic partnership agreement with Tencent’s WeChat Pay – also known as Weixin Pay – aimed at promoting Singapore as a destination of choice for Chinese tourists by significantly expanding digital payment options. The deals will begin this upcoming 1 May 2023 “May Day” holiday and run through until China’s National Day on 1 October 2023.
The agreement was signed in Shanghai where it was revealed that the STB and WeChat Pay would look to leverage the Weixin ecosystem to promote the digital transformation of various industries in Singapore.
There will also be a concerted effort to attract Chinese tourists over the coming months via special deals at a range of major Singapore attractions including Sentosa Island – home to Resorts World Sentosa – Jewel Changi Airport, CapitaLand malls and Mandai Wildlife Reserve.
