Lotteries in Colombia begin to report recovery in their sales level despite being one of the toughest years for the gambling industry, companies such as the extraordinary draw in Colombia reported the most important market recovery among all lotteries, a Once the quarantine was lifted with historic sales during the month of October.
Mario Yepes del Portillo, president of Extra, indicated that October represented a milestone for this draw, having record sales of $ 2,339 million, constituting the highest figure in a month other than December in all history, including the last five years, which were especially positive in sales, demonstrating the great confidence that Colombians have in this draw.
“Since 2007 and 2008 when some of the most important regional lotteries in the Caribbean stopped playing, the lotteries in the center of the country occupied this market, today with these figures it is being shown that the Extra that is from the Coast, has recovered that space and that is now more rooted in the hearts of Colombians, ”said Mario Yepes.
Going into detail, sales in October during 2019 were $ 1,852 million COP, that same month in the years 2015, 2016, 2017 and 2018, the Extra recorded sales of $ 1,723 million COP, $ 1,801 million COP, $ 1,396 million COP and $ 1,617 million COP, respectively. All normal years without pandemics.
The increase in sales of more than 500 million COP should also be understood as a market behavior in a traditional way, that is, the Colombian player still returns to gambling halls with the need to increase the money they placed on bets to use it in their purchases both end of the year, and primary needs. This is a behavior that has not only been reflected in lotteries, but also in casinos where younger players attend the casinos to play with machines that change the traditional way of playing
"Today we have a recovery percentage of our market of 80.43%, taking into account the decrease in the entire sector during the strictest months of quarantine between March and May," says Yepes Del Portillo.
All this also has a great impact on the transfers to the health sector made by lotteries, helping with these monies to improve the conditions to face the difficult times that thousands of Colombians are experiencing as a result of the pandemic and especially the Caribbean where they arrive these resources of this lottery.
