Poker fans will know of course that Brazil is a massive player in the online poker market, that the likes of Argentina’s grinders, and the LAPT descended on Chile for 8 wonderful years of live action.
What they might not know, though, is that the wider casino and gambling territory has seen Colombia emerge as a shining example of regulation, or that Latin America will soon account for more than 10% of global online players and is behind only Southeast Asia in growth rates.
A closer look at the Latin America numbers during the coronavirus pandemic show an overall 10% sector increase year on year. Revenues are expected to increase by 25% by 2023 – in real numbers that’s an extra $2billion across the territory, to $8billion in total.
That has naturally seen huge investment in the market, and for players of all games it means more choice, more games offered, more bonuses and, on the back of Colombia’s decade-long licensing drive, an overall healthier and regulated environment.
The mobile-based industry is of course the focus for players, providers, investors, advertisers, affiliates and any other group you might care to mention. It already represents 41% of the market share and is expected to increase to 51% by 2021.
66% of LatAm users play games on their device every day, typically between 5pm and 8pm. With 70% seeing online gambling as a safe environment, it’s more generally fun and relaxation they are looking for, although a full 25% are looking to win money or other prizes from their play.
Surprisingly perhaps, male and female numbers are almost identical when it comes to mobile play, and age groups vary less than one might expect. Roughly 89% of 15-24 year-olds play daily, balanced at the other end of the spectrum by 82.35% of those over 45 years of age.
Overall, it appears that Latin America is most definitely on the up-and-up when it comes to all forms of online gaming and gambling, and the next decade could see them overtake many more established markets.
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