New measures in Sweden to deal with the coronavirus pandemic are not based on evidence and will push channelization rates as low as they were before re-regulation.
Back in April, minister for social security Ardalan Shekarabi announced temporary measures aimed at player safety during the pandemic, including weekly deposit limits of SEK 5,000 ($537), but has since excluded horseracing and sports betting from restrictions, however, experts as the general secretary for Swedish online gambling trade association Branschföreningen för Onlinespel (BOS) believes the measures will have the opposite effect on the Swedish market.
The Government's temporary measures, to be introduced in July, which are based on the notion consumers have shifted to online casino and sports betting has significantly dropped. However, the BOS general secretary said figures from the Swedish Tax Authority shows horseracing betting has increased by up to 40%, while there is no proof online casino has risen.
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