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Sweden and the unlicensed online gambling market

Published date: 2020-05-14
Sweden and the unlicensed online gambling market

The Swedish government has received several recommendations to reconsider its proposals to introduce further restrictions on online gambling because of the pandemic or risk long-term consequences of a sharp increase in black market activity.


It has been identified more than 54 unlicensed sites targeting Sweden compared to the 65 licensed operators, with the majority offering online casino.

The research conducted by using Google Trends also found the number of searches for unlicensed casino brands targeting Sweden to have risen by 305% in the last 12 months.

In March this year, a third of Swedish online casino players are searching online for ‘unlicensed casinos’, with growing numbers turning to black-market brands due to the market’s restrictive gaming regulations, introduced in January 2019.


The Swedish government’s new plans include the introduction of stricter bonus limits of SEK100 (€8), as well as mandatory weekly deposit limits of SEK5,000 (€458) that would be in place for an initial six-month period from June 1.

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