London is determined to strengthen its position as the epicentre of the gaming industry in Europe and is demonstrating this with the launch of the new London Casino & Gaming Expo (LCG), which will be held in January 2025, just before ICE Barcelona.
This strategic move seeks to attract the main players in the sector to the British capital, consolidating its relevance in the international exhibition calendar.
The event's ambassador, Nick Harding, pointed out that, in addition to the major gaming machine brands, the show will also focus on including suppliers of essential products and services for casinos, such as payment systems, security, signage and other ancillary services.
The show has received the support of Bacta, the organising association, and its European counterpart, Euromat, which brings together 18 gaming and entertainment trade associations from 12 European countries. Discussions are ongoing with other organisations in the sector to add their support to the LCG.
The London Casino & Gaming Show will take place at London’s ExCeL from 14-16 January 2025, and more companies are already expected to join this new event that seeks to consolidate London as the European capital of gaming before the big event in Barcelona.
