A recent analysis of the financial data of Svenska Spel, the state-owned company operating in the regulated gambling market in Sweden, reveals a notable progress in its commitment to responsible gambling.
During the second quarter of 2024, 93.2% of the company's total revenues originated from players who exhibited healthy gambling patterns, representing an increase of 1% compared to the previous quarter. This increase is the result of a comprehensive strategy that combines the reinforcement of consumer protection measures, the implementation of advanced technology and collaboration with responsible gambling experts.
Svenska Spel has implemented a series of measures designed to identify and mitigate the risks associated with problematic gambling, such as automatic deposit limits, self-exclusion tools and awareness campaigns.
In parallel, the company has invested in data analysis tools such as Playscan, which allow monitoring of users' gambling patterns in real time and detecting early warning signs. In addition, Svenska Spel has established partnerships with responsible gaming experts and mental health organizations to develop prevention and treatment programmes.
Commenting on these results, Anna Johnson, President and CEO of Svenska Spel, said: "This achievement demonstrates our continued commitment to creating a safe and responsible gaming environment. By prioritising the wellbeing of our players, we are contributing to building a more sustainable and ethical gaming industry."
