Recently announced by ESPN debuted the first episode of Bet, a 30-minute program that will stream three nights a week across the sports channel’s digital platforms. The new studio and content are courtesy of an agreement between the multinational, multimedia sports entertainment company and Caesars Entertainment Corporation, which also includes segments for Daily Wager, ESPN’s first gambling-related series.
“In addition to the new show named Bet, will air on Monday, Wednesday, and Friday evening, per the official press release, ESPN also launched a dedicated sports gambling YouTube channel”
In a statement in the press release, Senior Director, Digital & Social Video, Social Content, for ESPN, Mike Foss said
“Bet will allow us to connect with fans and drive the conversation in a way that leverages what we do best on social and digital platforms. We have seen tremendous success and growth in our slate of digital shows in 2020. Bet will showcase an amazing new studio in The LINQ and we are tremendously excited about delivering a new live and interactive show core to our audience expansion priority.”
Meanwhile, the YouTube channel will feature gambling-related segments from the Las Vegas-produced shows as well as general programming throughout the week, accordign to ESPN.
Per the collaboration inked in May 2020, Caesars Entertainment also serves as official odds data supplier to ESPN, across both TV and digital, and receive associated attribution company-wide. Meanwhile, other advertising and sponsorship activation have since launched and will continue throughout the duration of the contract.
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