The provider of iGaming and sportsbook platforms BtoBet has strengthened its position in the Latin American region with the launch of Betalfa.co.
The sports betting portal recently received the license agreement for Coljuegos, to start operating online.
According to Betalfa's marketing director, Daniela Gutiérrez, having the right technology partner to assist him in all aspects of his operations was a vital part of completing Colombia's licensing process. "By having a deep knowledge of the Colombian market and a strong presence in Latin America, BtoBet was the ideal partner to support us with our operation. His experience definitely helped us address all the initial problems in the most appropriate way, reducing significantly the time to start working. "
Sabrina Solda, the marketing director of BtoBet, foresees a bright future for society, and both companies share the common goal of anticipating the needs of players and offer a personalized and personalized experience for the Colombian market.
Commenting on the company's growing presence in the Latin American region, Solda added that BtoBet is considered a leader in Latin America, which makes available to its partners not only the most innovative technological solutions on the market, but also the technical know-how. necessary to achieve results in such a demanding, evolving and growing market.
With an investment of $ 2,500 million pesos, in addition to a B2B and B2C business strategy, the company will initially seek to empower its user segment in the south western, central and northern areas of the country, generating more than 12 direct jobs and 20 indirect jobs with coverage in more than 5 departments of the national level.
Bet Alfa expects to close in the remainder of the year with more than 2,000 subscribers in the platform and reach an equilibrium point of investment in the first 3 months of operation.
