The International Betting Integrity Association (IBIA) has officially expanded its integrity monitoring operations into Brazil and Mexico, two of the most dynamic and lucrative sports betting markets in Latin America.
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This move comes as Brazil finalizes its national licensing framework, projected to generate over $1.5 billion in annual gross gaming revenue (GGR) by 2026. Meanwhile, Mexico’s betting industry continues its federal push, with 2025 GGR estimates surpassing $900 million, making both countries central players in the region’s gaming landscape.
IBIA’s integrity platform already monitors over $150 billion in annual betting turnover worldwide, representing more than 50 of the world’s largest licensed sports betting operators. The expansion enables the IBIA to offer localized detection of suspicious betting patterns, including live alerts to regulators and law enforcement.
Khalid Ali, CEO of IBIA, emphasized the strategic importance of the move: “As Brazil and Mexico develop their regulatory frameworks, integrity will be key to sustainable growth. Our presence ensures that transparency and trust underpin these new markets.”
In 2024 alone, the IBIA reported 270 alerts of suspicious betting activity, with football and tennis being the most frequently flagged sports. By integrating Brazil and Mexico into its network, IBIA aims to increase the efficacy of its monitoring and provide real-time data-sharing with national sports federations and gambling authorities.
The association is also working closely with CONAR (Brazil’s advertising self-regulation council) and Mexican gaming regulators to promote anti-corruption measures, responsible advertising, and data-driven enforcement. As Latin America’s betting sector continues to expand, IBIA’s presence marks a pivotal step in aligning the region with global standards of sports integrity and operational compliance.
