IFEMA Madrid is buzzing—and the show isn’t over yet. With doors open through June 18th, Interazar 2025 continues to draw industry veterans, innovators, and regulators from across Europe and Latin America in what feels more like a movement than a trade show.
Walking the halls, the vibe is unmistakable: high-energy demos, back-to-back networking, and a lineup of product launches ranging from next-gen slot machines to cashless payment platforms and AI-powered analytics. For many, this isn’t just about business—it’s about reconnecting and resetting the tone for the post-pandemic gaming era.
The event’s return to the name Interazar—a nod to its legacy dating back to the '90s—has been met with enthusiasm. It symbolizes continuity but also a leap forward. “Interazar is back, but sharper,” one attendee remarked, gesturing toward a multi-screen esports betting interface at a crowded booth.
The first two days have already seen key panel discussions on regulatory evolution in Spain, the rise of omnichannel player engagement, and sustainability in hardware manufacturing. With major exhibitors still running live showcases and insider tours, there’s no shortage of hands-on exploration left before the final curtain drops.
Most notably, the fair has sparked real conversations—about what’s next for land-based operators, how digital convergence will reshape loyalty systems, and how Spain positions itself as a leading innovator in regulated markets. With two full days still ahead, Interazar 2025 isn’t just holding attention—it’s raising expectations.
