The European Gambling and Betting Association (EGBA) has published the first pan-European code of conduct for responsible online gambling advertising, particularly aimed at protecting children. The ‘Code of Conduct on Responsible Advertising for Online Gambling’ introduces new standards for advertising content across all media platforms, with dedicated measures reserved for social media.
The code pledges to complement and strengthen existing legal and self-regulatory frameworks for online gambling advertising across Europe. It has been introduced alongside EGBA efforts to promote responsible gambling during the coronavirus outbreak and applies to all EGBA members.
Specific measures introduced include what gambling advertising should and shouldn’t look like, the protection of minors with no adverts during broadcasts, or sponsoring aimed at them, and age-gating gambling brand profiles on social media to ensure children don’t have access.
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