ICE is back for another year in the capital city of the UK, London, in the ExCeL arena from February 5 to 7. This Fair is the gambling industry’s top event of the year, with sectors such as betting, bingo, casino, lottery, online, mobile, sports betting, social and payments all covered.
8,500 operators will be in attendance, from 150 countries. However, the total expected attendees are more than 33,000 people to see more than 589 expositors
As explained before, industry bods will be arriving from all over the globe, from all sectors including US state legislators who will be holding special seminars during the ICE VOX Conferences.
Seven conferences will form VOX and cover topics such as Cybercrime and Security; eSports; International Casino Conference; Modernising Lotteries; World Regulatory Briefing, Advertising and Marketing, and Artificial Intelligence.
In the other hand, for those who do not want to access to the VOX seminars, ICE is running free Seminars throughout the exhibition. The free seminars apart of the exhibitions that will be host there, those free seminars will “provide brief overviews on some of the latest topics and trends affecting various sectors”.
These include a Consumer Protection Zone, Inclusion and Diversity Day and Sports Betting in New Markets.
ICE is also a great place if you want to pitch your up and coming business idea. Pitch ICE (stand N9-660), sponsored by Best Gambling gives startups in the gaming industry a launch pad to debut their company and get in front of gaming industry experts.
“Being able to pitch ideas offers validation for start-ups and is a key opportunity to connect with others that can help, mentor, invest and support going forwards, “In our opinion it is fundamental that the culture of entrepreneurship is supported and developed by both large and small organizations. Gambling and tech industry, is a highly innovative sector and we at Best Gambling have built our entire business model on the support of start-ups and scale-ups allowing them to gain access to market quickly and as inexpensively as possible while remaining compliant with regulations” stated CEO of Best Gambling Ian Beauchamp
Finally, speaking about innovation, the fair in cooperation with Clarion Gaming, will look forward to leave a green print once the event has finished, with a strategy to reduce the waste events like this big left behind, named ICE Graphic Amnesty.
So Clarion Gaming and ECOBOOTH partnership in order to take that waste the event creates and try to find a use for it, as a derivate product like Urban furniture that will be used in the common areas surrounding the ExCeL London.
"This is an important moment for the events industry, with the position that ICE London occupies in the international events scene, and it is really encouraging to see an Organization like Clarion Gaming lead the way. We know from an audit that we undertook last year that approximately 100,000 tons of waste were burned or sent to landfills only because of events in the United Kingdom and a significant part of these were the single-use graphics: the exact material with which we work. If we can recycle everything that could end up in the dumpster after ICE London, then a lot of waste will stop going to landfill or incineration. " stated Nick Marks, founder of Ecobooth.
To participate in ICE Graphic Amnesty, exhibitors must purchase a special bag (currently available with an advance booking of £ 490 + VAT), which will then be used to place all the graphics on the stand and then facilitate their collection for recycling by EcoBooth the last day of the event
