Proposed changes to a voluntary gambling ads code received endorsement by the Spanish gambling regulator last week. The proposed amendments to the voluntary advertising code would take effect on January 15, 2020. The changes, when enforced, will limit welcome bonus offers in ads to a maximum of €200.
In addition, under the new rules, gambling ads should not feature “active athletes” promoting gambling and betting products. People aged under 25 would also not be allowed to participate in gambling ads.
Advertising campaigns should not be endorsed by celebrities who participate in children-oriented programs or whose work is focused on minors’ well-being.
All ads across all advertising verticals will have to feature a prominent warning message that should encourage people to gamble responsibly. The warning message should also inform the audiences that gambling under the age of 18 is prohibited in Spain. In the case of TV adverts, the message can either be displayed in a band at the bottom of the screen and run throughout an ad, or be displayed as a full-screen warning at the end of an ad.
