When they ask me ¿what innovation in their products has been better received by their customers?

I assimilate this response directly with technology, because the latest technologies and platforms have characteristics such as flexibility and scalability, which attracts many customers who take advantage of this ability to enrich the gambling experience.

Clients are attracted to casinos for gambling, food, entertainment and social experience. For this reason technological innovations are not clearly the drivers or motivators of interest in casinos. Although some of the applications that use AR / VR can improve the experience, they make it more attractive for younger people, but the services and tangible products must remain competitive.

However, digital table games are beginning to make appearances in casinos, and I think they are already challenging some of the analog formats in the sense that they can be a gateway product. I do not see them as a replacement, but maybe they can increase the experience for a different type of player.

Continuing with this tie of the types of games that have also forged a space in the casinos is due to mention the slot machines that are based on skill, which continue being challenging because they do not necessarily treat the reasons why people play that is the random.

While I do not believe that skill-based machines will be an area of significant growth, they can add value by enriching the slot environment

In addition, board games meet the skill element in the game, as blackjack and poker incorporate some level of skill, combining opportunity and decision making to deliver a truly exciting and volatile game experience.

Finally, the Omni channel has been the buzzword of the industry for some time now to link available technology; extending services beyond its casino walls reached the areas where they benefit from the technology. A clear example of this is the use of mobile and interactive platforms, advertising them through promotions to generate loyalty.