When you ask me, what innovation in your products has been best received by your customers?

I assimilate this answer directly with technology, since the latest technologies and platforms have characteristics such as flexibility and scalability, which attracts many clients who take advantage of this capacity to enrich the gaming experience. Customers are attracted to casinos for the gambling, food, entertainment, and social experience. For this reason, technological innovations are not clearly the drivers or motivators of interest in casinos.

Although some of the applications that use AR/VR can improve the experience, making it more attractive to younger people, but tangible services and products must remain competitive. However, digital table games are starting to make appearances in casinos, and I think they are already challenging some of the analog formats in that they can be a gateway product. I don't see them as a replacement, but perhaps they can increase the experience for a different type of player.

Continuing this link of the types of games that have also carved out a space in casinos it is worth mentioning the skill-based slot machines, which remain challenging because they do not necessarily address the reasons why people play which is the random.

Although I don't think skill-based machines will be a significant growth area, they can add value by enriching the slots environment.

Additionally, table games satisfy the element of skill in the game, as blackjack and poker incorporate some level of skill, combining chance and decision-making to offer a truly exciting and volatile gaming experience.

Finally, omnichannel has been the industry buzzword for some time now to tie together available technology, extending services beyond your casino walls to areas that benefit from technology. A clear example of this is the use of mobile and interactive platforms, advertising them through promotions to generate loyalty.