London, October 2025 — The UK Gambling Commission (UKGC) has announced a major update to its regulatory framework, introducing new laws designed to standardize deposit limits across online betting and gaming platforms. The move forms part of the UK government’s broader post-White Paper reform agenda, focused on promoting responsible gambling and enhancing transparency for players.
Under the new rules, which come into effect on June 30, 2026, all licensed operators will be required to offer customers a clear option to set deposit-based limits — caps determined solely by the amount a player deposits into their account over a specific period. Importantly, only this form of restriction may be marketed or labeled as a “deposit limit,” preventing operators from blurring terms or applying inconsistent criteria across their sites.
A separate measure, due to be implemented by October 31, 2025, will require operators to prompt players to establish a financial limit before making their first deposit. Platforms must also allow users to modify their limits easily, display controls prominently within account dashboards, and remind customers every six months to review their spending boundaries.
Helen Rhodes, Director of Major Policy Projects at the UKGC, said the reform aims to “empower consumers with simple, consistent tools to manage their gambling,” adding that the Commission “expects operators to adopt a customer-first mindset when implementing these new requirements.”
Industry analysts describe the initiative as one of the UK’s most significant consumer-focused reforms in recent years. By creating unified terminology and simplifying user interfaces, the regulator hopes to minimize confusion around safer gambling tools while ensuring accountability from operators.
The new deposit limit laws further solidify the UK’s position as a global leader in gambling regulation, setting a precedent for jurisdictions in Europe and beyond as they move toward data-driven, player-centric oversight.
