Colombia is a very interesting leading case in Latin America for the international companies as the body regulator have incorporated most types of gambling to the regulation including casino and sports betting, with a great job in terms of implementation, results, and tax collection.
Taking this gambling variety into account, the market has become very important according to experts based in Europe, which have been analyzing the markets during the pandemic. Also, they assure that Colombia is leading the way in Latam, as the country set many of the trends and outcomes that the sector will see happening shortly elsewhere in the region. In terms of the end-user, shows players' preferences and adoption curves, so companies do want to keep a close eye on what is going on in the country.
Colombia has a very solid regulatory framework that presents important indices in this industry and has a market in an optimal state of maturity perceptual to innovations in the area of online and retail gaming, regulated markets will always be an attractive scenario for the companies.
It provides protection to the player, guarantees a level of quality in the service, it generates jobs and governments collect taxes. In countries where gambling is not regulated, people play all the same and the informal sector grows.
Important things are being done in Colombia, its local economy is reacting positively which makes it an important stage for the digital offers aware of the difficulties that the pandemic has left in the world's economies, the dynamics that the gambling industry has taken after the pandemic in the country has been impressively high, as nearly all the gambling market its already reopened.
It is expected a slightly calmer and more controlled scenario in health and economic issues for 2021 but the addition of live dealer gaming makes the available gambling spectrum even broader, which results in a more competitive and interesting offer to players. The combination of online and land-based in 2021 will give the opportunity for real omnichannel strategies and it will be interesting to see how the market and the players evolve to those possibilities.
online gambling has been around for a while, and the lack of action in catching up with it left a lot of companies and jobs very exposed and defenseless, reason why advances need to come thoughtfully as well as swiftly. New verticals are now available to be offered to Colombian players and this trend probably will continue during 2021 as well. The industry is growing as international operators’ partner with local ones.
