Aristocrat Gaming and the New England Patriots on Tuesday announced a multi-year partnership making Aristocrat an official partner of the Patriots and Gillette Stadium.
Under the deal, Aristocrat will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include gambling-related promotions.
“We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favorite team in new and exciting ways.”
The partnership follows Aristocrat Gaming’s recent announcement of an exclusive slot machine licensing agreement to build NFL-themed slot machines at brick-and-mortar casinos. “The NFL license offers a unique opportunity for fans to select their favorite teams, such as the Patriots, when using land-based gaming machines,” the gambling firm said in a statement.
“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL,” said Hector Fernandez, CEO of Aristocrat Gaming.
The Patriots, one of the marquee franchises in the NFL, are also pleased with the deal.
