The NBA is preparing to sell a package of streaming-only games under its next media rights package with the bidding to likely start at $1 billion per year.
The package is expected to attract the major streaming companies including Amazon and Apple.
Under the current deal signed in 2014, streaming comes under the league’s own media platforms, ESPN, TNT, and the various regional sports networks (RSNs) showing local games. One source says Amazon would like an NBA package along with the NFL.
“Amazon is locked and loaded for a shot at the NBA,” said a source.
The NBA could sell a streaming package of 20-40 games during its 19-week regular season.
The NBA is set to come off its nine-year, $24 billion deal with Disney and Turner that pays $2.6 billion per year. With an additional $1 billion in streaming, the league could get close to $7 billion per year in annual rights fees.
NorthStar Gaming named authorized sports betting operator of the NBA in Ontario
NorthStar Gaming Inc. is proud to announce it has been named an Authorized Gaming Operator of the National Basketball Association.
As part of the agreement, NorthStar Bets will provide NBA bettors with an immersive gaming experience featuring real-time NBA data. Players will enjoy improved navigation within the NorthStar Bets platform and the inclusion of NBA marks and logos within the platform. Together, NorthStar Bets and the NBA will collaborate on best-in-class practices to protect the integrity of NBA games.
“As an Authorized Gaming Operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience,” said Michael Moskowitz, Chief Executive Officer and a founding partner of NorthStar Gaming. "We’re excited to offer current and future NorthStar Bets players with an authentic NBA experience on our platform.”
NorthStar Bets is proudly Ontario-based and committed to providing Ontario sports fans with a uniquely local, premier user experience. To celebratea busy time in the sporting season, NorthStar Bets has created the Ultimate Toronto Parlay for local fans – available exclusively on NorthStar Bets.
This agreement builds on previously announced partnerships from NorthStar Gaming that provides consumers with more pre-game and live in-game betting opportunities across various leagues, including the NHL.
