Government of Belgium have confirmed that they will implement a more stringent code concerning the advertising of all online gambling and sports betting-related products in the nation of 11.4 million people from later this month.
The revamped rules have been over a year in the making and were approved by parliamentarians in Brussels late last month after the small nation’s Justice Minister, Koen Geens (pictured) from the center-right Christian Democratic and Flemish political party, won cross-bench support for tougher regulation.
Prohibiting the endorsement of iGaming services by celebrities or athletes, mandate that any such advertisements come complete with a problem gambling warning and ban operators from utilizing platforms or media regularly consumed by minors.
Also, dropping the maximum bonus that sites are to be allowed to offer players every month to approximately $308 while banning credit card deposits. iGaming firms must not receive more than $560 as individual weekly deposit.
In terms of sports betting, the future regulations will impose an 8pm television advertising watershed and forbid such services from be promoted during the broadcast of live sporting events.
