The economy has changed, opportunities are latent, and our gambling entrepreneurs cannot be left behind.
The Transformation of the game in Colombia has arrived, capturing all these opportunities is important for us to have a transformed business, a mixture of all these alternatives for our players, but it is clear that we need Urgent a Good scheme of Regulation to take advantage of a favorable conjuncture.
The landscape of the gambling sector in Colombia is ambiguous. On one hand, the possibilities offered by the new market segments scratch scenarios in which the entertainment entrepreneur can win insofar as he implements digital technology in his rooms; however, the other scenario is discouraging: the high tax burden on the State is destroying the operators.
There are seven sports betting companies approved in Colombia, which is opening up the business possibilities for gambling Operators.
The National Corporation of Entrepreneurs of gambling, CORNAZAR; for a year now, they have been in the task of exploring markets, and make an agreement to provide opportunity to employers represented in it, to work with sports betting because the possibility of partners have in their floors a portfolio of services More extensive, in other words, different games for customers, becomes a competitive advantage in the sector.
Gambling entrepreneurs must understand that the arrival of information and communication technologies to the gaming market is a reality that must become a great opportunity.
The client profile of Latin American venues converges with Sports and with one of the most important "The soccer", for all of them it is "the greatest thing ever", so we offer them products and services that satisfy the need they raise through a channel of distribution that they enjoy and manage: internet.
Also, why not? Take advantage of the installed offer of Slots in the floors.
"I consider that the best option is the technological moment, so we must start to implement sports betting in each game room."
As I have explained, the entrepreneurs of this sector are between the limbo of opportunities with the ONLINE Gambling and the algid threats by the fixed costs of the operation that reduce profitability and utility.
The law 643 of 2001 (which regulates the gambling offers) promulgates as one of its principles the Economic Rationality, whose semantic weight is the one that I have expressed in the words written in this column: the administrative efficiency of Coljuegos and the State must guarantee, in the first place, the profitability and productivity of the legal entrepreneurs of the game as necessary variables for the fulfillment of the public and social purpose of the rent-seeking monopoly
As a guild we have emphasized in multiple public and private meetings against the ability of the state to do much more for the welfare of the businessmen who are in the law who struggle daily to survive, because in the current situation.
The high-Income Tax and VAT, and Operating Expenses bleed the utility, "evicting" the employer.
The Businessmen of the Game in Colombia, especially the Localized ones, need a hand from the national Government, because we know that the responsibility contracted with the subject of health in Colombia is a Great Commitment with the Country.
One of the challenges set by the President of Coljuegos Juan B. Pérez Hidalgo, was to increase the collection of resources transferred for Health in Colombia, by strengthening existing games and issuing new games. We hope to continue working hand in hand with this entity to improve the Collection and contribute to betting on a legal and transparent game in Colombia
The X-ray level of opportunities for the Game Operators is to grow and change, so there is a very big work to be done, strengthening our Localized Game rooms and launching ourselves into a digital challenge to continue with our Growth.
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