This first quarter of 2018 and it does not look flattering, for many of us the things are getting harder and harder in order to comply with our obligations because the earnings do not respond to what we have normally seen for this time.
Despite the changes in slots and strategies, casinos can not be oblivious to the slowdown in the growth of the country that has contracted by almost half - no matter the figures arranged that the finance ministry wants us to create - and we all He touched the pocket.
In the United States, the big casinos have seen it in the past, that giving courtesies to everyone is a very good way to bleed the accounting and bring the numbers from black to red over time. The times when they offered cigars, free coupons to go to the buffet, and others are happening to the point that parking and maintenance in some loyalty plans (or player tracking) are charged and each time a player requests a refreshment or Food from the menu must pass your card, from which values of the points you have accumulated are deducted.
In Peru even some casinos give full lunches and the raffle of a car is part of the expenses of the casino, the taxes there despite being similar to those of Colombia do not affect in such a dramatic way the finances of the companies as there are from where take money: The collections and the average are superior to those here.
The first thing we do when the numbers do not match is to "tighten" the percentages and decrease the quality of what we offer to the players, this is a response that does not give results in the long term because the decision is taken by the eye and not with statistics and studies of the behaviour of the team and everything in the casino, this a frequent error, which ends up taking the players on a casino pilgrimage to the casino where they give them more in exchange for whatever weight they play.
These decisions must be accompanied by a detailed study where we are likely to discover that the courtesies should not be eliminated at the root and what is wrong are the promotions that are made without a clear policy where 2, 3, 10 Millions are raffled in a weekend when the income does not cover (during this same period) that value if you add the courtesies that are given. The above happens due to lack of planning and absolute lack of strategy.
The situation lasts but be careful check well where is failing, do not make permanent decisions with temporary moods, for sure you will see that there is a gap where the money is going and you should only cut there, not where you think or would like do what.


