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Amazon does not expect to support Bally Sports’ reorganization attempt after bankruptcy.

Published date: 2024-10-10

Amazon is backing out as a financing partner of Diamond Sports Group. But that move is not expected to either imperil the Bally Sports parent’s attempted reorganization from bankruptcy, or the streaming giant’s status as a potential distribution partner for the regional sports network operator. 

The decision arrives about eight months after Amazon had agreed to provide $115 million in bankruptcy exit financing, in turn receiving 15% of the company. The deal was also set to establish Amazon Prime Video as DSG’s “primary partner” for fans to access the RSNs on a direct-to-consumer basis.

But DSG’s need for the funds has perhaps lessened. In addition to restructuring $450 million in debt, the company also settled a prior legal battle with corporate parent Sinclair, Inc. that involved DSG receiving an additional $495 million. DSG in recent weeks has also made major steps toward being able to emerge from bankruptcy, finalizing a new distribution deal with Comcast, the No. 2 cable carrier in the U.S., and completing revised rights deals with both the NBA and NHL. 

After reaching those agreements, DSG conveyed a heightened confidence in being able to reorganize. But after a confirmation hearing set for July was postponed, a new date has not yet been set. 

Amazon could remain involved as the DTC partner of DSG. As a result, the post-exit financing is not—and wasn’t ever—a singularly determinative factor in DSG’s bid to recover.

Meanwhile, Amazon continues to rack up additional sports rights, most recently landing a national package with the NBA that begins with the 2025–2026 season.

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