Since the advent of the internet and social networks, the business world has had to learn to value new intangible assets that are complex to transform into money, such as views, likes, comments and so on. However, the online world is undoubtedly almost the only tool to ensure a direct connection with new generations of both adults and young people.
Recently a study revealed that in the United States 1 in 5 adults has left the newspapers and magazines, to learn about the news through social networking platforms such as Instagram, Facebook, Twitter and YouTube.
Despite this, the only "traditional" medium that maintains its strength within the modern world is television.
With this it can be understood many things of today, including the hit that Coljuegos has done by betting on the online world, sports betting online and soon online casinos are expected.
The regulator understood the importance of not falling behind and being able to measure it-self with the largest countries in this industry, online sports betting has allowed not only to place Colombia on the map of the industry at an international level, but to establish greater guarantees for the sector at the national level and be able to understand that it is prepared for new challenges.
17 months after entering the first online gaming operator in the Colombian market, this type of gambling has exceeded $ 33,742,602,555 Colombian pesos collected for the payment of exploitation rights that are transferred to the health of the local people, reached more than one million six hundred thousand registered players in the pages and awards of more than $ 1.3 billion Colombian pesos ($ 1,393,775,555,731). (READ HERE: ALL IN OR NOTHING, THE BET OF THE BETTING COMPANIES)
Currently, Colombia is one of the most desirable markets of the continent with a record in October of this year of a total of 1,695,614 players, an average monthly registration of new players of 110,795 users.
Its highest point of user registration was 258,381 new players when the World Cup was held.
Juan B. Perez (pictured), president of Coljuegos added: "This exponential growth of players that has been presented, can be understood before the rate of return that online games have reached, which has reached 89%, having delivered prizes for $ 1,335,992,403,582 (June 2017 to October 2018), of which $ 1,247,156,414,388 were prizes awarded during 2018. "
Colombia was the first country in the South American continent to regulate these games, innovation in different platforms does not slow down and is consolidated as an important entertainment alternative for Colombians, which is also providing an important contribution to the financing of the health of Colombians
The regulator body of the gambling industry, together with the Ministry of technologies and the National Police Cybernetic Center (local authorities, have blocked more than 1,805 illegal gambling websites.
Finally, this highlights the importance of understanding the generational change that society is experiencing today, and that casino operators understand why to bet a little more each time on innovation in the sector, and projects that seek to reach new ones and future casino customers, those who find everything online.
