With the soccer tournament, Copa América Brasil 2019, Coljuegos presented the campaign named #LaJugadaPerfecta or the Perfect play in English, with which the entity seeks to bet on providing information on the importance and guarantees provided by the legal and authorized entertainment offer, within the framework of responsible gambling.
The gamblers and citizens in general will be able to identify the legal betting pages that the 17 operators have, which guarantee systems of identification, prevention of money laundering, protection of information, guarantee of payment of prizes and very important those that develop responsible gambling practices.
However, what happens behind the scenes is that Coljuegos has come up with a big stroke of luck that will allow it if everything is done in the right way to increase the economic boom that sports betting has had in the country, and thus really give with " The Perfect play ".
This is summarized in the unusual fact that in less than 5 years there are 3 major sporting events that involve one of the most passionate aspects of Colombians, the national football team of our country, which goes through one of its best moments historical at the sports level.
Therefore, that Coljuegos has regulated sports betting, has given Colombians the chance to gamble and continues to take advantage of these world-class events in a lively way, allowing the entity itself to reap great economic benefits in the future, along with the government and the operators themselves, since countries like Colombia, Peru, Mexico or Argentina spend around 15,000 million euros per year in bets
It should be noted with the previous argument that according to conversations that have been held with industry experts such as Hugo Llanos who is the operational director of Wplay, they agree with us when affirming that Colombians are very passionate players.
"The users of Colombia are very passionate, they bet on what team they are fans rather than compare prices or statistics, we saw it a lot when playing Colombia as a World Cup selection, it does not matter who played or if they were losing they always bet in favor of Colombia. So that seems to me to be something very particular about this market. "
In this way, Coljuegos must continue supporting itself in these events to continue issuing campaigns in favor of the general industry of games of chance, begin to step more and stronger and establish itself as an entertainment industry accompanied by structured policies of the which all benefit operators, regulatory entities, players and the government, to continue cutting webs of illegal income that can obtain criminal networks and even drug trafficking.
