Los Gatos, CA – March 2025 — With over 260 million global subscribers, Netflix is no longer just a content hub for movies and series. The streaming titan is increasingly becoming a key player in live sports entertainment—and is inching closer to the world of sports betting through strategic alliances and immersive event experiences.
A turning point came in November 2024, when Netflix broadcasted the live boxing match between Jake Paul and Mike Tyson, marking the platform’s boldest foray into real-time sports. The event, held at AT&T Stadium in Texas, drew an unprecedented 65 million concurrent viewers, making it the most-watched live event in Netflix history. Jake Paul won the bout via unanimous decision, but the bigger victory may have been Netflix’s.
Though not directly offering gambling services, Netflix has quietly formed collaborations with major betting firms like FanDuel and Flutter Entertainment. These partnerships aim to deliver “second-screen” experiences, layering live odds, analytics, and companion content over sports streams—without the platform itself holding a betting license.
Industry insiders see this as a calculated move: a way to explore the lucrative $200+ billion global sports betting market while shielding shareholders from the risks and volatility of the gambling sector.
Netflix Streams into Live Sports with NFL Deal Worth $150 Million
Much like Disney and ESPN before it, Netflix is testing the waters. The difference is that Netflix is doing so with cinematic precision, integrating sports and betting-adjacent features under the broader umbrella of interactive entertainment.
For now, Netflix is streaming the odds—but as its technology and ambitions evolve, the next logical step may be closer than it seems.
