The Coljuegos regulatory body reported that the government’s share of the country’s online gambling revenue had jumped to US$8.9m in the six months which means a 63% rise over the last year.
However, the Colombian market may be reaching a saturation point of operators lincensed with total of 19. Last December, Coljuegos reported that its online licensees had registered a total of 1.7m customer accounts (out of a population of 50m), a number that has grown to 2.5m as of June last year, where only a few of the operators saw a representative increase.
It has started the market point where only the big fishes eat, leaving the other ones aside with low or no food at all.
Colombia may have been first out of the gate, but other LatAm markets appear increasingly interested in making up lost ground. Argentina’s largest province Buenos Aires is currently vetting applicants for its seven online licenses while the white whale of Brazil opened a public consultation this week on how to craft its online sports betting regulations.
