More and more women are encouraged to join online betting. 16.8 percent of the respondents were female, while 82.6 percent were men. The remaining 0.6 percent declared themselves to be "Non-binary." This means that out of every six bettors, one is a woman, which shows how the female presence is very representative in this scenario.
As the study highlights, the growing participation of women in this industry must lead to some changes to enhance this reality and how to understand the role of women:
• Advertising actions must also be aimed at women. In addition to being a very statistically relevant audience, it can generate more empathy and connection with the brand.
• Women also like sports. Another natural consequence of these figures is that not only men like sports, but also women. In parallel, there is a growth in the audience for women's sports, which may be in line with the interest.
• Regarding the average age, 36 percent of bettors are between 30 and 39 years old. 30 percent are between 21 and 29 years old; 19 percent from 50 to 59 years old and 9 percent from 18 to 20 years old.
• 62 percent of the respondents are single, while 33 percent are married, and the remaining 5 percent are divorced or widowed.
• 41 percent of bettors bet 2 to 4 times a week, 19 percent do it once a week. The remaining 60 percent do it more than five times a week. • The preferred sport for betting is soccer, chosen by 85.7 percent of those surveyed. Other relevant ones are basketball (14.3 percent), e-sports (4.6 percent) and tennis (3.5 percent).
