As New York moves toward awarding up to three downstate casino licenses by the end of 2025, the proposal to build a Caesars Palace casino in Times Square stands out as both economically urgent and socially strategic. Backed by Caesars Entertainment, SL Green, and Roc Nation, the $4 billion project promises to revitalize Midtown Manhattan with world-class entertainment, tourism, and job creation.
Located at 1515 Broadway, the plan includes an eight-floor casino, a 950-room hotel, and multiple venues for dining and nightlife. It is projected to create over 6,000 construction jobs and 3,500 permanent jobs, boosting the city’s post-pandemic recovery while drawing millions of tourists annually to a core business and tourism district.
Beyond the economic case, the proposal also includes a $250 million community investment pledge by Roc Nation to support Hell’s Kitchen. This includes an immediate $15 million grant and a long-term commitment tied to casino performance, with funds supporting housing, education, and local entrepreneurship.
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Supporters also argue the casino will make Times Square safer. By introducing constant foot traffic, surveillance infrastructure, and security personnel, the development aims to address ongoing concerns over crime, sanitation, and urban decay. While competition for the licenses is fierce, this bid offers the rare combination of private capital, cultural backing, union support, and public benefit. Waiting risks losing momentum—and billions in potential revenue.
