Coljuegos seeks a transparent sector with a sense of social responsibility

Coljuegos updates strategies. All companies must have a plan that guides the direction of their goals; Our editorial team has reviewed the strategic plan of Coljuegos for the next two years and shows you the most relevant.

This analysis shows the interest of Coljuegos to grow the industry of gambling, using comparisons with countries around the world. Coljuegos also claims to be an entity that has positively impacted gaming sector since its creation in 2012, achieving an average and sustained growth of 14.7%.

Despite this effect, the challenge continues being great since the legal bets in Colombia are estimated at about US $ 74 per capita, a figure that is very little compared to countries such as Peru, where US $ 162 per capita is reached. Throughout this projection Coljuegos recognizes that it must be updated in technological trends, new and changing tastes of future generations, including a strong work for legality in the country.

In order to finish with about 40% of the illegal operation that is estimated in Colombia, the entity will bet on strengthening the industry through constant innovation, efficiency in responses to operators and inclusion of best practices in operations, With the aim of generating a sector that works under principles of transparency and social responsibility.

The share of the Gaming sector in GDP for the year 2015 was 2.2%, together with a growth of the same sector as GDP (3.7% and 3.1%, respectively). For which Coljuegos understands its importance and raises three objectives:

Political: Tensions between territorial competitions and those of Coljuegos by new games or modifications.
Economic: investing in gaming by less than the average of countries like Peru and well below countries like Spain.
Social: reputation of the sector and because the sector is growing accentuates social risks such as compulsive gambling and underage gambling.

What plans to achieve through 6 strategies:

1. Strategic Marketing: Developing JSA Laboratory (University Innovation Contest)

2. Culture of legality: territorial approach, population and normative changes.

3. Partnerships and strengthening of the sector: Institutional articulations for the fulfillment of objectives, Training and responsible games.

4. Quality and Organizational Culture

5. Information and Knowledge Management: Knowledge Roulette (Information and knowledge management system and innovation route).

6. Communication: Improvement of internal and external institutional communication.

Finally, Coljuegos recognizes its weaknesses which it exposes in its SWOT of the strategic plan 2015-2018, which is shown below:

WEAKNESSES:

• Operating efficiency

• Reaches in the control of illegality

•Organizational culture

• Technological integration

• Communication (internal and external)

•Budget

OPPORTUNITIES:

• Control of illegality and management of legality

• Improve the image of the sector and the entity

• Unification of the sector